Unless you were poor AF and had to buy your potato chips in bulk, you might be familiar with this “air in the bag” situation everyone can’t seem to shut up about online. People have been complaining left and right about potato chip bags being almost half empty. It was the joke of the internet for years, but now some people have decided to actually do something about it.
You’ll see an image of an “empty” bag of chips every once in a while getting posted in viral sites and social media feeds, as it’s a recurring internet joke to make fun and complain about the amount of product that comes in them. You’ll often find these on Wise Chips Twitter feed. But how angry can people get over chips? Turns out, angry enough to sue a company!
CUL DE SAC
In French, this literally means ‘the bottom of the bag’, which is pretty much all you see when you get one of these chip bags open. But that’s exactly what customers are getting every time they purchase this product from Wise Foods, Inc, a company based in Berwick, Pennsylvania.
THEY KIND OF HAVE A POINT
People usually complain about everything, but that doesn’t mean they don’t have a point. They even provide some “proof” of why these people are getting ready to file a lawsuit. You can see images of what they think they should get versus what they’re really getting.
THEY’RE NOT TECHNICALLY LYING TO YOU
If you read the label carefully, it turns out that the manufacturer displays how much content comes in each bag. If it says 2 oz then you get two ounces. But for some this is a technicality, because advertisements still make you think the bag is huge and filled with chips.
IT’S SO UNDERFILLED
In the end, Sameline Alce and Desiré Nugent, two customers from the Bronx and from Washington DC, had enough and decided to sue Wise Foods, alleging that they underfill their chip bags on purpose. They also feel they’ve been overpaying for their chips all this time and are obviously seeking compensation.
DRAWING THE LINE
People don’t care much for carefully reasoned arguments though. In this handy diagram, you can see them comparing where the other brands fill their bags up to versus Wise’s chip bags and their lacking product.
WILL THEY GET RULED OUT?
The images presented in the lawsuit show a ruler inside the bag measuring how much of it contains chips and how much of it doesn’t. A picture that’s as clear as the air inside the bag!
PERSPECTIVE IS EVERYTHING
The plaintiffs claim Wise is willingly deceiving them. They say that even though they state how much content it has, the size of the bag leads people to believe they’re getting more than that.
THEY DO IT ON PURPOSE
Manufacturers have admitted they do this on purpose. They fill the bags with nitrogen to keep them in place which also prevents the chips from spoiling.
YOU’RE FULL OF AIR
The 49-page lawsuit, which included the above mentioned images, was filed on April 03, 2017. Now it’s up to the District Court of New York to determine if their claims have any validity. Trouble is in the air for Wise!