Victoria’s Secret was founded in 1977 by Roy Raymond, who wanted to give guys a place where they could buy lingerie for their girlfriends or wives without feeling like a total perv. A year later, the brand became a hit, and Raymond launched a mail-order catalog, which has undergone an insane evolution. The rest is supermodel lingerie history!
THE VICTORIAN INSPIRATION
No wonder it’s called Victoria’s Secret. Raymond’s first catalogs were inspired by Victorian boudoirs, which were lady’s evening sitting rooms, way back when, and was the foundation of the 70s catalogs. They still rocked the sultry-sexy madam look, back in the day!
LINGERIE’S 15 MINUTES OF FAME
At the time, Gerald Ford was in office and Fleetwood Mac was on the radio, but people still seemed to shy away from full-coverage of lingerie, until Raymond decided that it was time for lingerie to have its moment. And boy, did those 15 minutes of fame last a hell of a long time!
THE ROMANTIC 80S
By the early 80’s, the catalogs took on a softer, more romantic look, which probably gave a lot of bored housewives plenty of ideas. As for the men, we know they were happy to find these around the house whenever they needed something to read in the bathroom!
HANKY PANKY ON YOUR MIND
The catalog often came with fashion suggestions on what article of clothing would compliment your VS purchase. There was also a great deal of side-eye from the models to give them a sexier look.
HUM, COSMO, IS THAT YOU?
By the mid to late 80s, the catalog was under new management and the pages looked more like a Cosmopolitan magazine, and it included shirtless men while they smized to the camera, proving sex sells, and it sells reeeally well.
GOOD MORNING ANGELS!
Sorry Charlie, but by the time the 90s hit, the guy models were no longer on the catalogs and were replaced by a new type of model. The super tall, slender and confident sexy model we love and know today.
SMIZE UP YOUR LIFE
While Uma Thurman graced the covers of the catalog in the 80s, future America’s Next Top Model host, Tyra Banks showed us what smizing was really all about as one of Victoria’s Secret sexiest angels. Curvy was the new sexy, and never went out of style!
THE ALL ACCESS PASS
Even though nowadays, you can order anything you want online, housewives are still choosing to buy their sexy lingerie pieces through Victoria’s Secret Catalogs. The brand has been permanently engraved in the minds of consumers, so even today, with all the competition, (and there’s TONS) when you think sexy, you think Victoria’s Secret. The fantasy is still kicking strong!
SWIMMING IN SEX APPEAL
By the early 2000s, the Victoria’s Secret catalog wasn’t just limited to lingerie anymore. It featured sexy swimwear as well, which made beach life about ten times hotter thanks to VS.
The catalog also featured affordable versions of the hottest trends for the new millennium, like lace-up leopard blouses and pastel velour tracksuits. So we can only imagine what Vicky’s secrets will reveal in the near future.